AUDIENCE ADDRESSABILITY

  • Target consumer profiles are segmented from a diverse set of online, offline, CRM, and social data feeds

DEVICES MAPPED TO TARGET USERS

  • High fidelity translation of planning audiences to buying targets across devices
  • Cookie-less cross device retargeting without user authentication
  • 600MM+ known devices

MEDIA ALLOCATION STRATEGY

  • Objective-based allocation across channels, devices, formats, & publishers
  • Optimal planning with programmatic & social execution

ATTRIBUTION OPTIMIZATION

  • Media consumption, audience engagement & action, reach & frequency delivery are mapped to the user & devices informing optimization
  • Proprietary self-serve attribution platform and consolidated reporting
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EFFECTIVENESS MEASUREMENT

  • Campaigns measured against multiple dimensions to ensure maximization of KPI’s and business objectives