OUR DATA-DRIVEN, PEOPLE BASED APPROACH DELIVERS TO MARKETERS' BUSINESS GOALS.

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Strategy

  • Identify the metrics that matter most

  • Experience working with brands who have direct response  and awareness goals

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Technology

  • Open and nimble approach using the best tech for the brand

  • Can build and staff an in-house solution

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Media Services

  • Buying and Planning across all digital

  • Dedicated account management

  • Collaborative and inclusive process


Major CPG

BENCHMARK CREATION; IDENTIFYING METRICS THAT MATTER

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Case Study:

 

Objective:  Identify metrics for success that include viewability, fraud & brand safety in video across Desktop and Mobile channels

Strategies: Start with a high bid rate, measure everything in the open exchange, use multiple DSP’s to analyze the cost of media on desired domains, leverage MOAT to measure viewability by Domain and page across channels & reduce, Bid against a  white list of specific domains.

Results: Increased Viewability by 355%, Curated Marketplace of Premium Sites, Beat industry benchmarks by 64%.