OUR DATA-DRIVEN, PEOPLE BASED APPROACH DELIVERS TO MARKETERS' BUSINESS GOALS.
Identify the metrics that matter most
Experience working with brands who have direct response and awareness goals
Open and nimble approach using the best tech for the brand
Can build and staff an in-house solution
Buying and Planning across all digital
Dedicated account management
Collaborative and inclusive process
BENCHMARK CREATION; IDENTIFYING METRICS THAT MATTER
Objective: Identify metrics for success that include viewability, fraud & brand safety in video across Desktop and Mobile channels
Strategies: Start with a high bid rate, measure everything in the open exchange, use multiple DSP’s to analyze the cost of media on desired domains, leverage MOAT to measure viewability by Domain and page across channels & reduce, Bid against a white list of specific domains.
Results: Increased Viewability by 355%, Curated Marketplace of Premium Sites, Beat industry benchmarks by 64%.