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  • Machine learning application for both Nielsen estimates and buy optimization allows for guaranteed deliveries and greatest efficiencies

  • Access to tracking and delivery reporting and final client analytic dashboards

  • Fair national scale, spots are not overloaded in efficient cost areas to just achieve plan

  • Custom program and daypart targets based on 3rd-party data

  • Nielsen guarantees for NTI or NSI




Objective: Access Early Morning Inventory on Broadcast to compliment national plan to expand reach and deliver more efficient cost.

Strategy: Utilize Automated Unwired TV network to aggregate local market broadcast inventory achieving national scale.

Results: Early Morning buy placement as unwired network across all local affiliates and independent local news stations.
- National NTI delivery guaranteed 103%
- 26% savings vs National CPM
- One National invoice