Please visit us at XACTV.tv for more information.
Machine learning application for both Nielsen estimates and buy optimization allows for guaranteed deliveries and greatest efficiencies
Access to tracking and delivery reporting and final client analytic dashboards
Fair national scale, spots are not overloaded in efficient cost areas to just achieve plan
Custom program and daypart targets based on 3rd-party data
Nielsen guarantees for NTI or NSI
Objective: Access Early Morning Inventory on Broadcast to compliment national plan to expand reach and deliver more efficient cost.
Strategy: Utilize Automated Unwired TV network to aggregate local market broadcast inventory achieving national scale.
Results: Early Morning buy placement as unwired network across all local affiliates and independent local news stations.
- National NTI delivery guaranteed 103%
- 26% savings vs National CPM
- One National invoice