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CONSUMERS ARE People, Not Screens


INVOLVED MEDIA HARMONIZES BIG DATA AND DELIVERS CROSS-DEVICE MARKETING SOLUTIONS IN A RAPIDLY CONVERGING WORLD.

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CONSUMERS ARE People, Not Screens


INVOLVED MEDIA HARMONIZES BIG DATA AND DELIVERS CROSS-DEVICE MARKETING SOLUTIONS IN A RAPIDLY CONVERGING WORLD.

 

WHO WE ARE

Involved Media provides advertisers and agencies with the ability to plan, execute and optimize cross-screen programmatic and social media campaigns. Our unique value lies in our ability to harmonize consumer, audience, and consumption data, manage media delivery to the user across their different digital devices, and drive better return on media investments.

 
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Unique Formula for Driving Results


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Unique Formula for Driving Results


AUDIENCE ADDRESSABILITY

  • Target consumer profiles are segmented from a diverse set of online, offline, CRM, and social data feeds

DEVICES MAPPED TO TARGET USERS

  • High fidelity translation of planning audiences to buying targets across devices
  • Cookie-less cross device retargeting without user authentication
  • 600MM+ known devices

MEDIA ALLOCATION STRATEGY

  • Objective-based allocation across channels, devices, formats, & publishers
  • Optimal planning with programmatic & social execution

ATTRIBUTION OPTIMIZATION

  • Media consumption, audience engagement & action, reach & frequency delivery are mapped to the user & devices informing optimization
  • Proprietary self-serve attribution platform and consolidated reporting
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EFFECTIVENESS MEASUREMENT

  • Campaigns measured against multiple dimensions to ensure maximization of KPI’s and business objectives